Marketing Solutions For Small Businesses

A Small Business Marketing Company Focused on Results

We are a marketing company that helps small businesses grow. Our company offers small businesses a full-range of digital marketing services to help increase your small business’s traffic, generate more leads, and convert more prospects into customers. Your business will get new clients, which will help you grow your business and increase your profitability. 

As a small business ourselves we understand the problems a small business faces. Wearing too many hats and having a limited budget are just a few. We can help you grow our business efficiently without having to grow your internal team. Our agency is built specifically for small businesses. Our digital marketing solutions for small businesses include:

Featured Digital Marketing Solutions

Responsive, Optimized Web Design

Your small business must be online, and you need a beautiful website. But you also need your site to be optimized for search engine traffic and very easy (and helpful) for visitors. Even more, your website needs to be responsive and look great on every device. Our digital marketing solutions can help. We design and build beautiful small business websites that accomplish all these requirements.

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Search engine optimization

Search engine optimization is critical for businesses who don’t have unlimited marketing budget. Why? People use Google when they want to find a product, service or business, get an answer to a question, get reviews, etc. People today “Google” everything, including your business, product or service. 

If your small business isn’t near the top of the search results for relevant search queries it will suffer. Top results are the ones people will click on. People rarely scroll past the first page. 

SEO is not easy. But our small business marketing company can offer the SEO expertise you need to show up in relevant searches on Google, Bing, as well as on Google Maps for local search results. We specialize in helping small businesses rank in local and national search results.

Pay Per Click Advertising

Pay per click (PPC) advertising is effective for generating highly targeted leads fast while you are waiting for your SEO efforts to take effect. With PPC advertising you will appear at the very top of search results for critical queries. You only pay when someone actually clicks your ad. 

PPC is a great way to quickly boost your exposure and get traffic and leads to your site. Some companies use pay per click advertising as their main marketing strategy. Others use it as a supplement to search engine optimization. 

Although SEO is highly effective at gaining traffic and leads it does take time. PPC is a very effective way to get traffic for key search terms ASAP. It is also necessary to show up for very competitive search terms. 

 Our team of certified search specialists can handle every facet of your paid advertising. This includes keyword research, campaign set up, optimization and management.


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Content Marketing

Content is critical for generating traffic for your small business. It is also critical for providing value to your customers. Valuable content keeps prospects on your site and keeps your brand in the top of their mind. Content is what nurtures prospects and converts them into customers (inbound marketing).  So content marketing is absolutely critical.

Our small business marketing company can help you produce the content to drive traffic to your site. Our agency will work with you to develop an effective content marketing strategy. We will then help you produce content in several forms to achieve your goals:

  • Blog posts and articles
  • White papers 
  • Case studies
  • Social media (shareable) content
  • Videos
  • Infographics
  • Images and graphics
  • Etc.

Learn more about our content marketing packages.

All Digital Marketing Services

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Branding & Positioning

Our small business marketing company specializes in branding. We help establish and/or strengthen your branding and messaging. Our process involves defining your target audience, creating your value proposition, positioning, and developing effective messaging that resonates with your target audience.

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SMB Email Marketing & Automation

Your email list is one of your biggest assets. Email leads to conversions and sales. Let our digital marketing agency help you create an effective email communication strategy. Our small business marketing company has the expertise to create emails and automated email sequences that convert. Learn more about our email marketing services.

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Local Listings (NAP) & Management

Local listings, also known as citations are necessary to show up in local search results. Listings allows prospects to find your company when and where they are searching for information. They are critical for small business visibility. But setting them up and maintaining them can be a headache! Let us do the hard work for you. Let us set-up and manage your listings.

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Social Media Marketing

There is no question your small business must be on all relevant social media channels to succeed. Our social media marketing specialists can set up your social channels and develop a social media strategy. We also create the content to effectively promote your brand. Get started with social media marketing.

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Google My Business Optimization

An optimized Google My Business listing is critical to show up in local searches. It builds brand awareness. It drives traffic to your site and to your physical location. But, just having a listing is not enough. It needs to be optimized. We can help set up your Google My Business listing and optimize it. We can also develop a personalized posting strategy and create posts.

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Keyword Research

Effective SEO, PPC, and content requires good keyword research. It's critical to understand what keywords and topics your prospects are searching for.. But keyword research is more than looking for the highest volume keywords. It is understanding what keywords have the correct intent to accomplish the desired outcome. Let us do your keyword research for you.

Get a Customized Proposal For Your Business...

FAQ: Small Business Marketing Company FAQ

Frequently asked questions and answers

A small business marketing company can help you grow your business with digital marketing. They allow you bring expertise onto your team without hiring W2 employees. Their expertise allows them to efficiently grow your traffic, increase your leads and convert prospects. No matter what your marketing strategy is a small business marketing company can help you accomplish it cheaper and easier than doing it in-house. 

The answer is yes, but you will need to find a marketing agency that is focused on working with small businesses. Small business marketing companies understand the budget constraints and work with you. Whereas many bigger agencies have hefty monthly minimums and contract requirements, agency focused specifically on SMBs should not. Macaw Digital, for instance is geared specifically for SMBs. 

You should look for a marketing agency that focuses on small businesses (they’ll understand your constraints). Also look for one that has the capabilities that match what you need. Lastly, look for one with expertise and experience. You should also try to find one where the senior-management is working on your project vs. junior-level employees. 

Honestly, hiring a good digital marketing agency can be very beneficial for every kind of small business. If you want to learn why it could be a good solution for your SMB then feel free to schedule a free consultation.

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