Why is Keyword Research Critical?
Keyword research and understanding a user’s search intent is the foundation of all search engine optimization (SEO), SEO Copywriting, Content marketing and paid advertising efforts.
Getting your keywords right is critical to generate what your business needs: relevant visitors, quality leads and conversions.
Do you understand what keywords your target customers are searching for?
Do you know what keywords your customers are searching for to find information about businesses like yours?
Do you understand what keywords will produce the highest number of relevant leads? What about the keywords that will answer your audience’s questions and lead them through the buyer’s journey?
Are you targeting keywords that have the right intent? In other words, do the keywords you are targeting represent searchers looking for what you are trying to sell?
Let us help you determine what keywords to target so that you can achieve your business’s goals. Schedule a free consultation.
A Lot Goes Into Effective Keyword Research
Knowing which keywords people are searching for is only part of it. Selecting the right keywords that hold the right search intent for your goals is the key.
Often times people use a keyword tool or Google keyword planners and just pick keywords with the highest search volume. The assumption is that it will drive the most traffic to your site. However, these may not be the best keywords to target.
A keyword search is a lot more than just finding the highest traffic keywords. If the traffic isn’t relevant to what you are offering there is little point. Uninterested visitors will skip over your search engine result OR bounce off your website.
You want to make sure your keyword research produces keywords that have the right intent for what your site is trying to accomplish.
There is also more to effective keyword research than just using google keyword planners or a keyword tool. Knowing how to select the right keywords really is an art. But we can help you!
Our Keyword Research Services Include:
We do keyword research for SEO/content and pay-per-click (PPC) campaigns. We are one of the only keyword research companies around, and definitely one of the best. Our keyword research services in Florida include:
- SEO research and SEO keyword strategy
- Keyword mapping
- Keyword analysis and planning
- Topic clusters
- SEM (search marketing keyword) research
Let us help you determine the keywords to target so that you can achieve your business’s goals.
We provide keyword research services throughout the United States
We provide expert keyword research services locally in Cape Coral, Fort Myers, Naples, Sarasota and throughout Florida. But we can work with your business remotely regardless of where you are located in the United States.