Local Citations Service

What is a Local Citation?

In the simplest terms, local citations are online mentions of your business. You might know them as local directories or industry listings. The submissions display your business information, including name, address, and phone number along with other information such as your website URL, your hours, images, services, company description, etc.

Search Engine Journal defines local citations as “an online reference to a business that features the business’ name, address, and phone number (NAP).”

Why Are Citations Important to Local Search Rankings (SEO)?

“97% of consumers search online to find a local business”

BrightLocal

First, citations boost your exposure. Adding citations on local, relevant directory sites allows potential customers to find your business exactly where they search for information.

Business directories such as Yelp, YellowPages, Houzz, Angie’s List, etc are easy to recognize examples. These sites have high domain authority so they rank high in most local search results.

Having citations on these sites helps you to dominate the search results for your brand. Even if your website pages don’t rank your local listings on these directory sites can. Having your site and pages show up in local search results is important. Having multiple links on search results because of your citation listings is even better.

Second, adding local citations and industry-relevant citations helps Google understand what your business is and what locations it serves. Your local citations are important for local SEO, brand awareness and credibility, both in the eyes of search engines and customers.

Have questions about local listings, how they help your search rankings or how we can help? Let’s talk.

Free Local SEO Audit. See Your Local SEO Performance.

Why can’t I just set up & maintain my own Local Listings?

You certainly can if you have the time and dedication.

But, consider the following.

Building citations is very time-consuming and manual work.

Picking one or two to directories to start is great, but the more high-quality citations the better. You should aim to list and maintain your business on every quality listing site that is relevant for your locations and industry. This takes time and organization that a lot of small business owners don’t necessarily have.

Inaccurate or inconsistent submissions can do more harm then good.

Maintaining the accuracy of your listings is extremely imprortant. When it comes to local citations consistency is absolutely critical. Because of this auditing and fixing incorrect information is also critical. This process takes quite a bit of time and causes quite a bit of headache.

Maintenance of your business citations is an on-going process.

Once your listings are built and all correct they need to be maintained. If you ever change your phone number, address, website URL, etc. then your listings can become inconsistent again. Chances are you have citations that exist that are unknown and also incorrect.

That’s where we come in. Let us help. We do the time-consuming, tedious work of auditing, submitting, and maintaining your citations. So you can focus on your most valuable tasks.

Let us audit, build and maintain your local citations so you can get found in local search.