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Keyword Research Services

Do You Know What Your Target Audience Is Searching For?

Macaw Digital provides keyword research services in Cape Coral, Fort Myers, Bonita Springs, Lehigh Acres, Sanibel, Estero, and throughout Florida. Schedule a free consultation to see how we can help.



Why is Keyword Research Critical?

Keyword research and understanding a user’s search intent is the foundation of all search engine optimization (SEO) and paid advertising efforts.

Getting these keywords right is critical to generate what your business needs: relevant visitors, quality leads and conversions.


Do you understand what keywords your customers are searching for?

Do you know what keywords your customers are searching for to find information on businesses like yours?

Do you have an understanding of what keywords will produce the highest number of relevant leads?

Are you targeting keywords that have the right intent? In other words, do the keywords you are targeting represent searchers looking for what you are trying to sell?

Let me determine what keywords to target so that you can achieve your business’s goals. Schedule a free consultation.


A Lot Goes Into Effective Keyword Research

Knowing which keywords people are searching for is only part of it. Selecting the right keywords that hold the right search intent for your goals is the key.

Often times people use a keyword tool or Google keyword planners and just pick keywords with the highest search volume. The assumption is that it will drive the most traffic to your site. However, these may not be the best keywords to target.

A keyword search is a lot more than just finding the highest traffic keywords. If the traffic isn’t relevant to what you are offering there is little point. Uninterested visitors will skip over your search engine result OR bounce off your website.

You want to make sure your keyword research produces keywords that have the right intent for what your site is trying to accomplish.

There is also more to effective keyword research than just using google keyword planners or a keyword tool. Knowing how to select the right keywords is an art.


Our Keyword Research Services Include:

We do keyword research for SEO/content and pay-per-click (PPC) campaigns. We are one of the only keyword research companies around, and definitely one of the best. Our keyword research services in Florida include:

  • SEO research and SEO keyword strategy
  • Keyword mapping
  • Keyword analysis and planning
  • SEM (search marketing keyword) research

Let us determine what keywords to target for you so that you can achieve your business’s goals.