How to Create and Build a Unique Brand That Attracts Customers and Drives Sales

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create a unique brand to attract customers and drive sales

In a previous article, I talked about why it is critical to be a fingerprint brand vs a smudge. Creating and enforcing a unique, clear #brandidentity and messaging is essential for your business if you want to stand out from the competition. It will help you create a strong emotional connection with your customers, build trust and credibility, …

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How To Create Content That Appeals To Diverse Audiences

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Diversity is a value that is fairly easy to profess, but more difficult to practice.  Chief among those difficulties is working out what variables of diversity you can genuinely address. Because there are more than can be reasonably handled in any scenario. A given population can be diverse in terms of age, race, sex, sexual …

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6 Tips For Creating Effective SaaS Content

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Content marketing is an invaluable tool for promoting a Software-as-a-Service (SaaS) product. It can be used for every component of your buyer’s journey, including awareness, conversion and delight (loyalty). For instance, you can use SaaS content marketing for creating brand and product awareness, nurturing prospects, converting prospects, and supporting customers post purchase. Creating helpful, high …

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What is Good Content? 4 Critical Factors For Creating Good Content

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what is good content

There is no doubt that creating good content on a consistent basis is a critical component of effective content marketing. But what is good content and how do you create it? Creating content just to create it is not productive. And it will not get you good marketing results. We urge you to focus more …

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