what is digital marketing

What is Digital Marketing exactly?

You’ve probably heard that Digital marketing can help you grow your business. But you need to first understand what it actually is. If you want to learn what it is you’re in the right place. In this article we will give a definition and overview of Digital marketing.

First, let’s look at some definitions of the term from some different sources:

Wikipedia defines this type of marketing as the following:

“the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.”

The American Marketing Association defines it as:

“any marketing methods conducted through electronic devices. This includes online marketing efforts conducted on the internet.”

Most definitions on the web are similar. So it’s fair to say that digital marketing is marketing that utilizes the internet and electronic devices to promote something.


It is sometimes called online marketing, internet marketing, etc.

Digital marketing can be used to promote several things

Businesses that sell physical goods can use digital marketing to promote individual products or groups of products.

Service-based businesses can use it to promote individual services or groups of similar services.

A business can promote their brand and build brand awareness.

Lastly, you can use online marketing to promote individuals (also known as individual or personal brands).

What else can Digital marketing be used for?

Companies can use this form of marketing to:

  • establish and grow their brand
  • grow traffic
  • generate leads
  • nurture leads
  • convert prospects
  • build communities of engaged followers
  • retain customers
  • delight customers
  • etc.

Categories of internet marketing

Because of technological advancement marketing online is constantly changing. In addition, most people have a different list of online marketing types. However, there are main categories that most types fit into. These include the following:

  • Search engine optimization (SEO)
  • Pay-per-click (PPC) – think anything you pay when someone clicks, such as display ads, Facebook advertising, etc.
  • Search engine marketing – Google Ads, Bing Ads, etc.
  • Social media marketing
  • Email marketing & automation
  • Content marketing
  • Inbound marketing
  • Influencer and Affiliate marketing
  • Video marketing

Other types include retargeting and mobile marketing.

Want to start promoting your business online?

So as we learned digital marketing is a great tool for promoting your business, products and/or services. It is also great for growing your brand, generating and nurturing leads, converting prospects into customers, etc.

With that being said, there is a lot that goes into effective digital marketing. Putting time, effort and money into ineffective efforts is not going to get your business results. If you need help then contact us. Our marketing agency provides a full-suite of internet marketing services. Contact us for a 100% free consultation.

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