We're directly querying ChatGPT, Perplexity, Gemini, and Google AI Overviews across four industries to measure who AI actually recommends — and why. This will be the first benchmark of its kind for these categories.
How often a brand is cited at all across ChatGPT, Perplexity, Gemini, and Google AI Overviews for category-defining questions.
When a brand is mentioned, where it lands — first-recommended vs. buried in a list of five.
Whether the AI-generated description of a brand is factually correct, outdated, or hallucinated.
Who gets cited instead, and how consistently — revealing which brands the models default to per category.
For each brand, we run a fixed set of real buyer questions directly against ChatGPT, Perplexity, Gemini, and Google AI Overviews, record every response verbatim, and score it against the four dimensions above. No brand pays for inclusion or placement in the results — the sample is selected in advance and the scoring rubric is fixed before any queries run.
Fieldwork is underway now. Leave your email and we'll send the complete findings — including the full brand-by-brand breakdown — as soon as it's ready.