Google Lens, Image Search & SEO

Video Transcript

00:01 What’s up everyone? Dan Sarao from Macaw Digital Marketing. Just wanted to make a quick video with some cool stuff that you can do using the the Google lens.

00:11 First image search. Thought this was kind of cool. Had some implications for you know, SEO in general. I think more so this video will cover kind of some of the stuff on the e-commerce side and really you know, optimizing your videos and, and being able to, to get more of an audience, even if people don’t know who you are.

00:35 And there’s a, a way to certainly do that. Why don’t you use it? An example of a new not a new brand, but a brand that I came across etiko kind of a unique label.

00:47 I’ve never seen these before a little while ago. So this is kind of an interesting thing. But really generally, you know, any image on Google using mobile in this case, we’re using the desktop.

01:00 But you can Ray, click on it and you can search the image with Google. And this will use the, the Google lens tool to actually pull that image up.

01:09 Couple things on here. You can see you know, Google will kind of optimize it to view the whole image. You can view certain points of it.

01:19 Drag it out. A couple other things you can do is text. So if there’s text in the image, you can actually click on the text.

01:26 This will tell you you can’t find any text, but if there is text, you can actually highlight it and we’ll search for that.

01:32 And if there is you know, text in another language, say it’s in Spanish or German, for instance, and you want to translate it to English or whatever, you can translate it.

01:43 So not really applicable for this video, but what I did wanna show you guys, I think this is pretty damn cool.

01:49 If you have a brand and you optimize the images on your website, like this image is for a product page obviously for an e-commerce application, but pictures of the, the shoes themselves this one might be a good one to show.

02:06 We can look at this really quick too, cuz this does have text in it. So you can see the, you can search the image itself you can search text, and here you can actually click on the antico.

02:19 And this is really cool too. I, I think that it’s helpful. If you have a logo in here, especially a logo with text on the text search, you can actually have your website show up.

02:31 So I think where this is kind of cool is if you have an image of your product and, you know, if someone sees it in a store, someone sees it on social media and they’re not sure what the product is, I think this is the the biggest implication for the e-commerce commerce side of it.

02:47 Or, you know, maybe not the biggest, but one of the bigger implications. You can actually, you know, if you see something, an image like, I saw this shoe and I thought it looked really, really cool, right?

02:58 So obviously it looks like an old converse, Chuck Taylor, but it’s not. So if I saw this, I would think, you know, is this some kind of alternative of the Chuck Taylor?

03:10 So if I wanted to search for it and I, I kind of wanted to, it was interested in buying it, you, what you can do is just right click on it search image with Google and kind of put your mind in the mind of a consumer as well that’s going through this.

03:24 And, you know, people are, are searching and, and looking at content and consuming content on social. In other places, even if you see something in person you could see this maybe someone’s wearing it.

03:38 You take a, a picture of their shoes if, if they allow you to. And you can do the same thing, you can search it with Google Lens.

03:44 But kind of the interesting thing with this is you’ll see on here, and what I said before, it kind of looks like a, a converse Chuck Taylor, right?

03:52 So Google lens is still relatively new. When you say if it’s, it in is infancy, but it is a new technology, so it’s improving.

04:02 So you see here, it might be a little confusing cuz people might see it originally and have the same thought that I had, right?

04:09 This is a, a converse Chuck Taylor. So that, that’s kind of the image that comes up and you can see why this happens.

04:15 Google kind of looks at the patterns of the shoe, the style of the shoe, the laces even the, the soles and everything else, right?

04:23 And it’s assuming that it is a cover, Chuck Taylor. But you as a consumer, you, you know, if you do know that it’s not a Chuck Taylor what you can do is actually it’ll give you the search results for visual matches, right?

04:36 So Chuck Taylors, Chuck Taylors bunch of Chuck Taylors, so you can keep scrolling down. And you’ll see in here eventually it does take a while to get here, so there might be an opportunity for more optimization of these exact actual shoes.

04:53 But you can see right here, right? So this is the exact shoe exact shoe, exact label logo, sorry. And you can see on here it’s an etiko whereas all the other ones are the converse.

05:09 And then I’m sure if you keep scrolling, there’s probably more of these, but if you click on this one, you can see the etico just go to this one.

05:18 And then from there, I mean this, this is kind of the, the nice thing about it, right? So say you’re a consumer, you see these shoes on social media, you see ’em somewhere else on the web maybe you see someone wearing them, and you want to know what these shoes are, right?

05:31 So if you optimize or you are a brand say you’re etiko and you optimize your, your shoes and your images of your shoes, but your images to be relevant to the page.

05:41 So the product page and then you know, relevant to all the information that those images should have you know, clear, high res images, things like that, those should show up, right?

05:52 So if someone’s searching for it and you see this logo and the shoes, shoes with a logo on it, et cetera, you should be able to find, or that the consumer should be able to find these things in here.

06:04 And I think that’s where this is really, really interesting. Because if you’re an unknown brand, or even if you’re a well known brand I think that you are able to, you know, get your products out there and you know, you’re able to kind of point people towards it if they’re actually using Google Lens to search for getting more information on it.

06:25 And I think that the nice thing about this is obviously it returns information you know, visual matches for it. It could also do the, the text matches for it if there is text in the image.

06:38 So say that other one that we looked at was where are they? These ones right here. So if you look at this one, you can actually see it, right?

06:52 So if you do the text search on this, you can look for a etiko and then etiko comes up.

06:58 I’m hoping, I’m saying that correctly. I apologize if not. This is a relatively new brand to me, and I thought this was, would be a good example to use because I had no idea who this brand was before I search for it.

07:11 And this actually, you know, it, it paints a good picture, right? So if someone doesn’t know who your brand is and they really like your products, they can search for it.

07:18 If your images are optimized you know, for visual SEO and, and visual characteristics of the actual images themself I think this presents a good opportunity for your, your brand to be found, your website to be found, your products to be found, et cetera.

07:34 So this is just one application. Obviously you can see other images, information about the brand the PAAs or people also ask, and then the social information platforms and everything else.

07:47 So this really does paint a good picture. So again, I mean, situation, if someone is walking down the, the street you know, they, they see a pair of shoes that they really like, or if they’re scroll through social media and they see, you know, a pitcher like this doesn’t really show the, the logo, but you can see what the actual product looks like.

08:07 If they want to go through the process of, you know, finding out what it is, maybe no, none of their friends know or knowing that they’re with knows snap a pitcher or find a pitcher a bit on the, on the on the web and then basically go through the process that we went through before.

08:23 So I think the, the nice thing about this is that it actually allows people to find products using the Google lens.

08:30 And no, it’s not perfect. You can see from this example one particular example, other ones obviously well known brands and, and, and things like that, or a little bit easier.

08:41 But with this one, it does take a little bit of digging, but you can find it. The one, the thing that might be a little confusing to people is that everything for this image kind of comes up as the Chuck Taylor.

08:52 Even if you go down to the, the visual searches you’re gonna see most of those. But if you are actually looking for that one product it’s right here.

09:03 But again, I think there is an opportunity for, you know, the, the, the website, deco’s website to actually optimize that, that image a little bit more the one that actually comes up on the visual search results for some reason.

09:18 Whatever that reason might be, you’d have to dig into it a little bit. But essentially that is not the actual brand website, right?

09:28 So that, that’s a third party seller that’s actually selling that product. But still someone would be able to find who the brand is and, you know, be able to purchase it.

09:37 If they wanted to go to the brand website, they certainly could. It’s as easy as, you know, copy and pasting and searching for it on Google.

09:44 So this is just a, a quick video just to give you a little bit of insight on how, you know, images. 09:50 This one is for products specifically, but it can be used for other aspects as well. You know, even informational sites.

09:57 I think if your, your images, the, the kind of the key takeaway on that one is if the images are well related to the content relative to the relevant to the content you know, and you actually have images that are, you know, high resolution meaningful and relevant to the content, there is an opportunity to be found.

10:19 If someone is actually looking for a topic number one, your images can show up in the, the image results. And then number two, if they’re searching an image you know, your, your website and the links can show up in the visual results as well.

10:36 And then the, the text results. So I think there is a, a lot of different opportunities here. You know, it to get found maybe not from an SEO ranking standpoint outside of images, but I think that there is an opportunity here to optimize your images and, and get found, especially if someone doesn’t know who your brand is or maybe they don’t know what a specific product is and they, they want to get more information about it.

11:02 The Google lens tool you know, a little bit of inconsistencies on the matches and we, we’ve seen that with looking at other examples as well.

11:13 And we can actually do this one found a nice one before. So, you know, complete guide about, in just a random example, but vegan diet, right?

1:23 So the image that they have on here, Healthline you know, very authoritative site, very helpful site, usually very relevant and very helpful, valuable content.

11:33 The image, the one image that they have on this, this article, I need to close that one out. One image that they have on this article is essentially a pizza.

11:46 So this search, this one is a pizza, so I, I mean, obviously vegan pizza it is relevant to the site, the understanding that Google has of the actual image is, you know, pizza dough or pizza.

12:03 So a little bit off there. And then, you know, if you look at the visual matches, obviously what this this image comes up for.

12:13 The other thing you should note on here too, this is a good way to, I know a lot of times we use like stock images and things for websites, so this is a good way to see like how many times this image actually has been used.

12:26 You can see an image on here. This is a pretty good example of being used. Some variations down here, but like, 1, 2, 3, 4, 5, 6, 7, all a little bit different variance of it, but definitely being used.

12:42 Same image over and over. So if you want to have unique content I’ve noticed even graphically designed what we might have considered before, unique images where you’re using other vector images to kind of create your own unique image.

13:00 It will actually pull out those, the vector images that are included from sites like PixaBay et cetera. And it will actually you know, be able to, to use those and, and see where those images have been used in other images on the web.

13:15 So even if you’re creating unique you know, images using vector images from stock sites, such as like API Bay, et cetera Google will be able to tell that those are, you know, commonly used stock vector images.

13:30 So it, it’s not actually as unique as you think. So obviously a way to get around that is, you know, truly unique images that you’re creating or images that you are taking in terms of like photographs, et cetera versus using any kind of stock images, stock vector images things like that.

13:49 So another kind of key takeaway that you can use for this is, you know, how many times this has actually been used.

13:57 And I will give you one example on our website. I think this one was kind of eye-opening to me and it was what I was just talking about before, but you can kind of look at this, right?

14:06 So this is an image that we we created the graphic team created for us. And you can see within here there’s different obviously a different background, and then there’s different vectors.

14:18 So if you look at this, this is an image that is unique specifically to our website. But oddly enough, or I shouldn’t say oddly enough, but eye-opening enough is that you can actually come in here and see kind of the, the repetition of it.

14:34 And you can do that by actually clicking into each one of these, right? So this is a vector image that we probably got off of you know, PixaBay or, or one of the other ones that has like the, the, the free vector stock images.

14:48 And you can see how many times this has actually been used in the web, right? So there’s quite a few instances you can do that with this one too.

14:57 So even an image as a whole that is kind of unique you know, it, it, it is unique by itself.

15:06 You won’t see anything else like this because we created, or I’m sure you might see something like it, but not exactly as it is unless someone else copied it.

15:15 You won’t be able to see it down here. You’ll be able to see similar ones. But then if you actually click on each one of the individual vectors, you can actually see the results that come up.

15:25 And there is quite a few of those, right? So if you’re thinking about different ways that you want to create unique content, truly unique content especially from the graphic side I think actually, you know, creating your own vectors and, and putting things in there that don’t look, you know, the same or use the same images, cuz it, it can trace this back to you know, specific vector stock images that have been used as well.

15:53 So definitely something to keep track of and keep mind on. But those are, yeah, those are really the, the two bigger ones that I want to kind of touch on in this video.

16:02 I just thought it was kind of unique as we, we start to dig into this. Heard a lot of the industry podcast and things like that, talking about visual searches and the technologies that are kind of being created and obviously the, the Google lens has been around for, you know, some time but it’s getting more and more in advanced.

16:23 So it is quite interesting to see. But I think as we start to think about how this can be used for SEO and, and brand promotion and things like that, it is quite interesting to, to kind of dig into it and, you know, look at different examples.

16:36 And obviously we did, you know, one or two examples, but I think that doing, you know, multiple examples, especially related to the topic areas that you’re you’re trying to you know, sell products or, you know, promote products or get your site ranked and whatever the, the case may be actually looking at those you know areas and images in those, those themes or, or topic groups and, and seeing really, you know, what Google sees in the images, because from there you can start to put together trends and understand what Google understands as relevant images, what they understand as unique images and how, you know, Google lens can actually help you if your I images are relevant and you know, high quality and, and have the, the, the product or either the service or, you know, something tied to the informational point of the actual article itself.

17:33 You can actually have that, that show up in the, the visual search results. And h help people find your, your sources of information, find your images, find your products, whatever it happens to be.

17:45 So there’s definitely some key takeaways and we’ll, we’ll keep digging into this as well. I think it’s, it’s very interesting and I am, you know, a novice in this, in this regard.

17:56 So I think it’s it’s hopeful for me to, to kinda go through the process as I’m just learning through this.

18:02 And when I say I’m a novice, I’m a novice in the, the Google lens space and really diving into it.

18:06 So this is really the beginning of us starting to look at this and, and use this for, you know, visual SEO purposes and, and brand promotion purposes as well.

18:15 So definitely we’ll keep looking into this and digging into it and using those learnings to, you know, get better results for, for clients and ourself as well.

18:25 So again, this is Dan Sarao from Macaw Digital Marketing here based in Southwest Florida. Yeah, if you are interested in visual search or Google lens or even SEO in digital marketing in general you know, subscribe to our channel strictly educational videos or kind of deep dive into, you know, topics like this other SEO topics, as well as other digital marketing topics as well.

18:53 So if it is something that’s interesting to you certainly, you know, subscribe appreciate the the likes and everything else. So until next time.

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