Search & AI Visibility + AI Enhancement

SEO Services + Answer Engine Optimization

Rank on Google. Get cited by AI. Our SEO services now include AEO — so your brand shows up whether customers are searching on Google or asking ChatGPT, Perplexity, or Gemini.

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Traditional

Expert SEO Services

We are an expert SEO agency offering a full range of highly effective, professional SEO services that help our clients grow their business and unlock their potential.

On-Page SEO & Technical Audits — Keyword research, content optimization, technical issue resolution, and structured site architecture.
SEO Copywriting — High-quality, search-optimized blog posts and web pages that rank and convert.
Topic Cluster Strategy — Intent-based keyword research and topic cluster planning that builds real topical authority.
Local SEO Services — Google Business Profile optimization, local citations, NAP management, and local ranking strategy.
+
AI Enhancement

Answer Engine Optimization (AEO)

Traditional SEO gets you on Google. AEO gets you cited by AI. When your customers ask ChatGPT, Perplexity, or Google’s AI Overviews for recommendations, we make sure your brand is the answer.

Share of Model Audit — We query major LLMs directly to measure how often your brand is cited vs competitors.
Structured Data & Schema Implementation — We implement the markup that makes your content easy for AI crawlers to parse and cite.
Semantic PR & Digital Footprint Management — We get your brand cited on the high-authority sites that LLMs use as training data.
Ongoing Share of Model Tracking — Monthly reporting on your AI visibility so you can see growth over time.
AEO Blueprint Package
Why both matters now

Google is no longer the only search engine that matters.

A growing share of buyers now skip Google entirely and ask AI tools for recommendations. If you’re only optimizing for Google’s blue links, you’re invisible to that entire audience.

We run both tracks simultaneously — so no matter where your next customer starts their search, your brand is there.

60%
of Google searches now return an AI Overview
3x
faster growth for brands visible in both Google and AI results
#1
AI citation in your category = more valuable than a full page of ads
73%
of B2B buyers use AI tools to research before contacting a vendor
Why Macaw

Proven SEO results. Now with AI visibility built in.

Partnership Approach

We treat you as a partner, not a payday. Our only goal is to make sure your business grows — organically and in AI search.

Real, Proven Results

Recognized by UpCity and Expertise.com as one of the top SEO agencies. Our case studies show real organic growth for real clients.

No Long-Term Contracts

Month-to-month or project basis. We earn your business every month through results — not by locking you into a contract.

Take flight

Ready to get started?

Book a free 30-minute consultation. No pitch deck, no pressure — just an honest look at what would work for your business.

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FAQ

Frequently Asked Questions About SEO + AEO

What is Answer Engine Optimization (AEO)? +
AEO is the practice of optimizing your brand's content to be cited and recommended by AI tools like ChatGPT, Perplexity, Google AI Overviews, and Gemini when buyers ask questions in your category. Unlike traditional SEO, which targets Google's blue links, AEO targets the AI-generated answers that increasingly appear before any search results.
How is AEO different from traditional SEO? +
Traditional SEO focuses on ranking in Google's search results pages. AEO focuses on being the source AI tools cite when generating answers. The tactics differ significantly — AEO requires structured data implementation, semantic content architecture, digital PR on authoritative sources, and Share of Model tracking that traditional SEO tools don't measure.
How long does it take to see results from AEO? +
AEO results typically begin appearing within 60–90 days for brands with existing online authority. For newer brands, expect 4–6 months. Unlike traditional SEO, AEO results can be measured immediately through direct API testing of LLMs — we track your Share of Model monthly so you can see progress in real time.
What is Share of Model visibility? +
Share of Model refers to how frequently your brand is mentioned, recommended, or cited by AI tools when buyers ask questions in your category. We measure this by systematically querying LLMs with your target buyer questions and tracking how often your brand appears, in what position, and with what accuracy.
Do I need AEO if I'm already investing in SEO? +
Yes — SEO and AEO are complementary but target different surfaces. As AI-powered search grows, brands that only optimize for Google's blue links will see declining visibility. We recommend running both strategies simultaneously. Your SEO investment builds the content foundation that AEO then optimizes for the AI layer.
Free Tool

Is AI recommending your brand?

Find out how ChatGPT, Perplexity, and Google AI are responding when your buyers ask questions in your category — free in 60 seconds.

Get Your Free AEO Score →
Ready to grow? Let’s talk strategy.
Free AEO Audit Book a Strategy Call →