Klaviyo Retention

Most Shopify brands get 10% of revenue from email. The benchmark is 25–30%.

If your flows are one abandoned-cart email and a monthly newsletter, you're leaving five figures a month on the table. We build the flows, then run the program that keeps earning.

Get a free flow audit → See pricing
What broken retention looks like

You're not missing a tactic. You're missing a system.

One abandoned-cart email that fires 24 hours too late. No browse abandonment at all. Nothing for the customer who bought once and never came back. A list that hasn't been cleaned since it was built, dragging your deliverability down every time you send.

None of this is a knowledge problem — it's a time and ownership problem. Klaviyo has been open in a tab for a year. Nobody's had three straight weeks to actually build the account out.

The foundation

Six flows. They run in parallel, not in sequence.

Welcome & browse abandonment

Greets new subscribers and follows up on the exact products they looked at.

Usually the highest-converting flow in the account — people who just showed intent.

Cart abandonment

Recovers carts within the window customers actually come back in, not a day later.

The single most commonly missing or mistimed flow we see.

Checkout abandonment

Catches the customer who made it to payment and stopped — a different message than cart.

Highest intent of any flow; often skipped because it looks redundant with cart.

Post-purchase & replenishment

Confirms the order, sets expectations, and times the reorder ask to real usage.

Turns one-time buyers into repeat buyers without a single ad dollar.

Winback (60/90/120 day)

Re-engages lapsed customers before you write them off, with escalating incentive.

Recovers revenue from a list you already paid to acquire.

Back-in-stock

Notifies waitlisted customers the second a sold-out item is available again.

Near-zero cost, near-instant conversion — pent-up demand you already have.

Part 1 — Foundation build
$3,000

One-time. All six flows built, tested, and live within 30 days.

Not tiered by brand size — same six flows regardless of scale.

The math

Here's what the gap is actually worth, for a brand at $150k/month.

Email at 10% of revenue (typical) $15,000/mo
Email at 25% of revenue (well-built program) $37,500/mo
Incremental revenue +$22,500/mo

First-year cost — build plus management — runs about $24,000. At $22,500/month incremental, that pays back in roughly six weeks. Everything after that is margin the program is generating that wasn't there before.

Real numbers vary by category and current baseline — this is the shape of the calculation, not a guarantee.

Part 2 — Ongoing management

From $1,750/month.

Two tiers below — larger accounts are quoted individually.

Core
$1,750/mo

Best for $50–150k/month

8 campaign emails per month
Flow testing & optimization
List health & deliverability
Monthly revenue report
Growth
$2,750/mo

Best for $150k+/month

12 campaign emails per month, plus SMS
Flow testing & optimization
List health & deliverability
Monthly revenue report
Quarterly strategy session
Advanced segmentation buildout

What the retainer covers, in plain terms: campaign emails (launches, promos, seasonal, content), flow testing and optimization (subject lines, timing, offers, segmentation), list health and deliverability (Gmail/Yahoo sender requirements, engagement segmentation, sunset flows, complaint rate monitoring), and a monthly report showing Klaviyo-attributed revenue.

3-month minimum on management. Flows need a full purchase cycle to produce meaningful data — we won't take a monthly retainer on anything shorter.

The obvious question

"Isn't this a one-time job? Why does it need a retainer?"

The six flows are the foundation — built once, running forever. Campaigns are the ongoing work: new products, promotions, seasonal pushes, content that keeps the list engaged between flows. That doesn't build itself.

List health also degrades without maintenance. Gmail and Yahoo tightened sender requirements — an account that isn't actively monitored for engagement and complaint rate gets throttled, and throttled email doesn't get read regardless of how good the flows are.

So: the build is a project. Keeping it performing, and keeping the list itself healthy enough to deliver, is ongoing work. That's what the retainer is.

How it works

Audit, build, run.

Audit

We review your current Klaviyo account (or set one up if you don't have it), your last 90 days of orders, and your list health — deliverability, engagement segments, sunset status.

30-day build

All six flows built, copy written, tested against your actual product catalog and order data, and live before day 30.

Ongoing management

Campaign calendar, flow testing, list maintenance, and a monthly report tying it back to Klaviyo-attributed revenue.

This is for you if
  • You're a Shopify DTC brand doing $50k–$500k/month
  • You have real order and product data to build flows against
  • You want the account owned properly, not patched together
Not for you if
  • You're under $50k/month — the math doesn't pencil out yet
  • You want a one-time build with no ongoing management
  • You're not on Shopify or a comparable e-commerce platform
FAQ

Frequently asked questions

Do we need to already have Klaviyo? +
No. If you're not on Klaviyo yet, account setup and migration is part of the foundation build.
Who owns the Klaviyo account? +
You do, always. We build and manage inside your account — you retain full ownership and access at every point, including if you ever leave.
What if we already have some flows built? +
We audit what's there first. If flows exist but are underperforming, we rebuild or optimize them rather than starting over — the $3,000 build price assumes a full build, so partial builds are scoped individually.
How long is the contract? +
The foundation build is a one-time project. Management has a 3-month minimum, then continues month-to-month.
What do you need from us to get started? +
Klaviyo (or store) access, a look at your last 90 days of order data, and your brand voice guidelines if you have them. We handle the rest.
Get a free flow audit

See exactly what your account is missing.

Send us your store URL. We'll audit your current flows and tell you specifically what's missing and what it's likely costing you — no pitch deck.

Request received. ✦

We'll send your flow audit within one business day.

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