Are you looking to grow your real estate agency or get more clients? Or maybe you are a real estate developer looking to find real estate investment opportunities and funding? If so then you know you need to do marketing. You probably have heard that digital marketing is a good option. But you’re probably asking yourself “why is digital marketing better than traditional marketing for the real estate industry?” That is exactly what we will discuss in this quick article. Enjoy!
What’s the difference between Digital Marketing and traditional marketing?
Digital marketing is marketing that uses the internet and online platforms to promote your products, services, your brand, or even yourself. Digital or online marketing can be done on computers, tablets, mobile phones, or any digital device.
Companies use digital marketing to establish and grow their brand, promote products or services, attract and convert prospects, and retain and delight customers. There are many technologies and strategies to accomplish these goals “digitally”.
Traditional marketing is, in a nutshell, everything that is not digital marketing. It involves traditional forms of marketing, such as TV, print, radio, direct marketing, tradeshows and events, etc.
Why is Digital Marketing better than traditional marketing for the real estate industry?
Simply put, digital marketing allows you to get in front of a large number of prospects (reach a large audience) efficiently.
Let’s face it, most people spend a lot of their time on devices and use the internet as their source of information. Using digital marketing to strategically place and promote your brand, products, services, etc. online helps you reach a large number of your specific target audience. This is typically more costly and more difficult to accomplish using largely traditional marketing methods.
Digital Marketing vs. traditional marketing for smaller real estate companies
This fact is especially true for smaller businesses with smaller budgets.
If you are an individual or smaller business you will benefit from digital marketing significantly. Why? Because it gives you a lot of exposure that would be hard to gain using more costly traditional marketing methods. Digital marketing helps local businesses show up in local search engine results as well as on popular local and industry listings and social media sites. In other words, you show up where your prospects search for their information.
Digital marketing allows you to create an online presence and build an engaged following on appropriate social media channels. You are able to capture contact information online and communicate (and keep top of mind) with your prospects and customers. Digital marketing puts your small business on more of a level playing field with larger competitors. At the very least, it allows you to “exist”.
The role of a digital marketing agency or consultant for real estate companies
In order to effectively use digital marketing you or your real estate business should consider hiring a digital marketing agency (or a consultant for hire).
What is a real estate digital marketing agency?
Digital marketing agencies specialize in providing real estate digital marketing services to clients for a fee. Some agencies specialize in the real estate industry. Others are general digital marketing agencies. You pay them either per hour, per project, or per month at an agreed-upon cost. The digital marketing agency will perform work within the scope of the agreement with the client.
Should you hire a real estate digital marketing agency for your business?
There are many reasons why you might consider hiring an agency vs. doing your own real estate marketing online.
First, it’s a good idea if you do not have the expertise in-house. You might have some marketing experience or folks, but you really need a resource with actual expertise. This ensures that you successfully execute digital marketing strategies or tactics that will get you results. It also means you don’t waste time and money trying to figure it out.
Second, you might use a real estate digital marketing firm because you just don’t have enough resources internally. An agency allows you to accomplish your digital marketing goals without hiring permanent, W2 employees.
Hiring an agency frees up your or your business’ resources. In other words, your individuals are allowed to focus on what they do best and let the real estate digital marketing agency focus on driving digital marketing results.
If you need help with digital marketing for your real estate business we should talk. Macaw Digital Marketing is an award-winning agency. We have experience helping real estate developers and other real estate professionals achieve their goals. Contact us using the form below for a free 30-minute consultation and a free proposal.