This Privacy Policy describes how Macaw Digital Marketing ("we," "us," or "our") collects, uses, and shares information about you when you visit our website at digitalmacaw.com and when you use our services.
By using our website, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
Information You Provide Directly
- Contact forms: Name, email address, phone number, company name, and message content when you submit a form or request a consultation
- AEO Audit Tool: Company name, website URL, and email address when you run an audit
- Service inquiries: Any additional information you choose to share when requesting our services
Information Collected Automatically
- Usage data: Pages visited, time spent, referring URLs, browser type, device type, and IP address
- Cookies: We use cookies and similar tracking technologies to analyze site usage and improve your experience (see Cookie Policy below)
- Analytics: We use Google Analytics 4 to understand how visitors interact with our website
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide our services
- Send you information relevant to your requests (proposals, reports, follow-ups)
- Improve and optimize our website and services
- Comply with legal obligations
- Prevent fraud and ensure security
- Send marketing communications where you have given consent (you may opt out at any time)
3. How We Share Your Information
We do not sell your personal information. We may share information with:
- Service providers: Third-party tools we use to operate our business (e.g., Web3Forms for form submissions, Google Analytics, our managed hosting provider)
- Legal requirements: If required by law, court order, or governmental authority
- Business transfers: In connection with a merger, acquisition, or sale of assets
All third-party providers are contractually required to handle your data securely and only for the purposes we specify.
4. Cookies & Tracking
We use the following types of cookies:
- Essential cookies: Required for the website to function (session management, security)
- Analytics cookies: Google Analytics 4 — help us understand site usage. You can opt out via Google's opt-out tool
- Marketing cookies: Meta Pixel — used only if you have consented, to measure ad performance
You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of our website.
5. Data Retention
We retain personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Contact form submissions are retained for up to 2 years. You may request deletion at any time.
6. Your Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your personal data
- Objection: Object to processing of your data for marketing purposes
- Portability: Request your data in a machine-readable format
- California residents (CCPA): Right to know, delete, and opt out of the sale of personal information (we do not sell data)
To exercise any of these rights, contact us at info@digitalmacaw.com.
7. Data Security
We implement industry-standard security measures including SSL/TLS encryption, secure managed hosting, regular security audits, and access controls. However, no method of transmission over the internet is 100% secure.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.
9. Children's Privacy
Our services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this page. Your continued use of our website after changes are posted constitutes your acceptance of the revised policy.
11. Contact Us
For questions about this Privacy Policy or to exercise your rights, contact us: