Marketing for landscapers can seem like black magic. Or it can often times be an afterthought. And It makes sense. Like most small business owners you are working hard in your business. So you don’t have a lot of time to dedicate to marketing campaigns or testing how to market your landscaping business. But marketing your landscaping business is not black magic. We promise. In this article you’ll learn some proven, battle-tested marketing strategies that you can use to grow your landscape business. You will learn how to combine free and paid adverting strategies to get more customers.
What is Landscape Marketing
Marketing for landscapers is the act of marketing your landscaping business. It can involve using traditional marketing and/or digital marketing strategies in order to build brand awareness and generate leads.
Traditional marketing for landscapers may include things like direct mail, newspaper advertisements, door hangers, or mass media (tv or radio ads).
Digital landscaper marketing includes things like digital landscaper ads, search engine optimization, local search engine optimization, email marketing, social media and social media advertising, etc.
Why Should You Invest in Landscape Marketing?
Like all businesses your goal is to pay your bills and even grow your business to be successful. But the lawn care market is competitive.
According to the National Association of Landscape Professionals the landscaping industry represents 604,163 landscaping service businesses and employs more than 1 million people. It continues to grow significantly.
In order to stand out from the crowd of other landscapers you need to successfully market your landscaping business. Sitting idle and waiting for the phone to ring is not the best plan.
That’s where marketing comes in. Marketing for landscapers is a great way to separate your business from the crowded sea of competitors. But when you don’t know how to market your business it can seem overwhelming.
That’s why we made this article.
How do I market my landscaping business?
Like most landscaper owners you are probably asking yourself: How do I get more customers for my lawn?
As we mentioned above, effective lawn care marketing is not black magic. It is also not reserved for those with massive marketing budgets. A marketing budget does help, and thats why we share strategies that maximize your budget vs waste it. And there are ways to build your brand awareness and gain customers no matter what your budget is.
Read the marketing strategies below in order to start growing your landscaping business.
Lawn Care Advertising Ideas to Increase Customers
1. Build a landscaping website that shows credibility and quality
You don’t have to build a $20,000 website for your landscaper business. But you should design and develop a professional, optimized website that presents your business well.
It will be used as the landing spot for all of the activities we discuss below. Whether ads, local search leads, or direct mail, mostly every strategy will utilize your website.
Here are a few tips to maximize your website for lead generation:
- Include your services, information about your company, your differentiators, etc.
- Add strategically placed Call-to-Actions that signal what you want visitors to do
- Use quick contact forms to capture more leads
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2. Focus on your local search engine optimization
Your landscaping business is most likely a local or regional business. So making sure your local search engine optimization is on point is critical. Executing the items below is a great start.
i.Claim and optimize your Google Business Profile to get free leads from Google search
Claiming your Google Business Profile is completely free. Google uses the information to understand who your business is, what services it provides, and what locations you serve.
You can claim your free listing, complete it and optimize it. Or you can hire an agency that provides a Google Business Profile Optimization service. If you do it yourself just make sure you fully complete the listing.
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ii. Claim your landscaping business on Yelp, Angi, and other listing sites to get free leads
Customers use sites like Yelp, Angi, Nextdoor, and others to find and see reviews on landscaping businesses. So claim and complete your free profile to show up and look credible.
iii. Reviews, Reviews, Reviews propel your landscaper business
One benefit of claiming your Google Business Profile, Yelp Profile and others is that you can receive and respond to customer reviews. Google provides you with a short link you can send to customers via email or text. You can even create a
Reviews build credibility, help improve rankings and boost conversions. In other words, they help you stand out and convert customers.
Ask every one of your customers for a review. It is ideal to ask them right after a great experience or great conversation when you are fresh in their mind.
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3. Improve your search rankings with Search Engine Optimization (SEO)
SEO, or search engine optimization should be used to help market your landscaping business. Optimizing your site for target keywords will help your business show up at the top of the search results. This is critical since most people search on Google or Bing when they are looking for something.
Creating search engine optimized content on your local landing pages, blog posts and web pages will help you show up for your target keywords. It will also help you show up in local searches as Google will better understand your business and areas served.
A landscaping blog is a great way to rank for a slew of keywords. It also helps you build our authority and expertise.
Just remember to write SEO optimized content that your customers are searching for. Even more important, your content needs to provide a lot of value to your readers.
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4. Use Google Pay-Per-Click Landscaping Ads to gain more potential customers
Running landscaping ads via Google pay-per-click ads is an effective and immediate way to attract new customers. You will show up for searches that you don’t rank for organically.
You should aim to run PPC campaigns that target local customers in your service area who are searching for your target keywords.
Because setting up Google Ads can be complex you may consider having a landscape marketing agency set-up and manage them for you.
5. Use Facebook Landscaping Ads to get in front of potential customers
Facebook is a great way to build brand awareness and get in front of potential customers. Organic content doesn’t have much reach these days so you may not want to spend too much time on that. But running lawn care ads and boosting organic posts are an effective form of marketing for landscapers.