What is the role of digital marketing to a company?

what is the role of digital marketing to a company

Digital marketing plays an important role in companies today. It helps businesses in many ways. Digital marketing can increase a business’s digital (online) brand exposure, promote their products and services, convert prospects into customers, and help them stay engaged with their target audience.

Digital marketing can be used for many different goals, such as communication, brand awareness, lead generation, lead nurturing, conversion, and delighting customers.

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