Digital marketing uses the internet and online (digital) platforms to promote products, services or brands/individuals. Digital marketing can be executed on many devices, including computers, tablets or mobile phones.

Businesses use digital marketing strategies to establish and grow their brand, promote their products or services, attract and convert prospects, and retain and delight their customers after a sale.

Many different digital marketing technologies and strategies can be used to accomplish these goals. And many different channels can be utilized, such as search engine, social media, email marketing, etc.