How do you prevent AI-generated content from diluting our brand? +
We build custom AI Brand Engines — GPT or Claude Projects trained specifically on your brand voice, style guidelines, and compliance rules. Every AI-generated draft then goes through human editorial review to add real-world nuance, emotional resonance, and fact-checking before publication.
What are brand guardrails? +
Brand guardrails are a structured set of rules, style guidelines, and compliance frameworks that govern how AI tools generate content in your brand's voice. They cover tone, vocabulary, forbidden phrases, competitor mentions, legal sensitivities, and the specific personality traits that make your brand recognizable at scale.
How is your content approach different now that AI exists? +
We no longer sell volume — we sell quality and differentiation. Our focus is on content that AI tools can't generate on their own: original research, expert opinion, proprietary data, and thought leadership that positions your brand as the primary source of truth in your category. This is what LLMs cite.
How do you measure content marketing performance? +
We track organic traffic, keyword rankings, engagement metrics, lead attribution, and Share of Model visibility — how often your content is cited by AI tools. Monthly reports cover all layers of performance with clear attribution to business outcomes, not just vanity metrics.
Do you write the content or do we? +
Both options are available. We can fully manage content creation, or operate as an editorial oversight layer on top of your internal AI-assisted content production — reviewing, fact-checking, optimizing, and ensuring every piece sounds authentically yours before it goes live.