eurex shutters marketing case study

Eurex Shutters

Eurex Shutters is a hurricane and security protection company located in the greater Fort Myers FL area. They sell hurricane shutters, impact windows & doors, and security shutters throughout Southwest Florida.

The Results

+7,782% 

Monthly organic traffic increased by 7,782% in 18 months.

+1,606% 

Organic keywords increased by 1,606%.

+1,533% 

Value of their organic traffic increased by 1,533% in 18 months.

+400% 

Their domain rating went up by 400%.

+203% 

Number of referring domains increased by 203%.

+68% 

Technical SEO score improved by 68%.

Client Needs

Established in 1986 Eurex Shutters has been a leading storm and security protection company in Southwest Florida for over 35 years. Before engaging our agency the lion’s share of their leads came from word-of-mouth referrals. 

Although still successful they knew they needed to establish a larger digital presence and grow their business via digital marketing. Older traditional means of lead generation were becoming more difficult. 

How we accomplished that was left up to us. Below are the details of how we propelled this hurricane protection company’s growth and got real results for them. 

What We Did

Due to the limited amount of digital work that had been done we wanted to start from the beginning. Like with most of our clients we implemented our foundation-expansion-growth model

First, our research phase produced a technical SEO audit, competitive analysis with benchmarks, keyword research and well-defined branding and messaging. 

Next, we helped to not only establish but also expand their digital presence. This included Google My Business Optimization, industry and local citations and more. These activities helped establish brand awareness, increase credibility, and help search engines understand who they are, what they offer, and what locations they service. 

Then we helped boost their growth significantly by improving their site’s technical and on page SEO, creating SEO optimized pages, SEO optimized blog posts, videos, graphics and more. 

But mass amounts of traffic mean nothing to a service business unless they are getting leads. So we optimized all sales (products and service) pages for conversions. We ended up growing their organic monthly traffic by almost 8,000% and their conversions by over 13%. 

Eurex Shutters continues to be our client. And it is fair to say they have experienced some solid results through our work.