AI Edge / Custom Development

Someone visits your site at 9pm with a question. Right now they fill out a form and wait — or they leave.

A chat widget built around your real pricing, your real packages, and your own definition of a qualified lead. It answers, it qualifies, and it routes straight into your CRM. Live in about two weeks.

See it working → Book a 15-minute call →
Not a mockup

You're already talking to one.

The chat bubble in the corner of this page is the product. It's not a demo build or a screenshot — it's the same widget we'd build for you, running on our own pricing and our own qualification logic.

Ask it what a widget costs. Ask it whether we work with businesses outside Florida. Ask it something it shouldn't know and watch how it handles that too.

— It answers from our actual packages, not a generic FAQ.

— It asks follow-up questions to work out whether you're a fit.

— Everything it captures lands in our CRM tagged Hot, Warm, or Cold before you've closed the tab.

Or watch it handle a real one.

90 seconds, unedited: a visitor asks about pricing, the widget qualifies them, and the lead lands in the CRM tagged Hot.

[VIDEO EMBED — placeholder]
The real problem

The problem isn't that you don't have a chat tool. It's what happens to the 97% who don't fill out the form.

Most of the people who land on your site have one specific question standing between them and an inquiry. What does this cost. Do you serve my area. How fast can you start. Do you handle my situation.

A contact form doesn't answer any of them. It asks the visitor to hand over their details and wait, on the promise that someone will get back to them. Most won't take that trade — especially at 9pm, especially on a phone, especially when your competitor's site is one tab away.

A generic chatbot doesn't fix this either. It doesn't know your pricing, so it deflects. It doesn't know what makes a lead worth a same-day call, so it forwards everything and your team still sorts the noise by hand.

The gap isn't chat. It's a chat that actually knows the answers.

What it actually does

Built around your business, not configured by you.

Answers from your real numbers.

We write the qualification script around your actual packages, price ranges, service area, and the things you won't do. When someone asks what it costs, it tells them — within whatever bounds you set.

Qualifies before it hands off.

You define what makes a lead Hot, Warm, or Cold in your business. The widget asks the follow-up questions that sort them, and tags every conversation accordingly.

Routes where you already work.

Every captured lead — name, email, business, what they asked about, qualification status — lands in your CRM or inbox in real time. HubSpot, Brevo, ActiveCampaign, or a plain webhook.

Looks like your site, not a widget.

Colors, fonts, avatar, and tone matched to your brand. Visitors shouldn't be able to tell it's bolted on.

The math

What one extra lead is worth.

Work it through with your own numbers. Say your average job is worth $4,000 and you close a quarter of the qualified leads you talk to.

Extra qualified leads per month 3
Close rate 25%
Additional closed jobs 0.75/month
Additional revenue $3,000/month
Widget cost $495/month

Three extra leads a month is a conservative number for a site that currently converts through a form alone. If your average job is worth more than $4,000 — most home services, legal, medical, and B2B work is — the math gets easier, not harder.

If it captures one extra job a quarter, it's paid for itself. Everything past that is the point.

Pricing

Three ways to start.

Standard
$995 build
$495/mo
Custom qualification script written around your real packages, pricing, and Hot/Warm/Cold criteria
Brand styling — colors, fonts, avatar, tone matched to your site
CRM or webhook integration, real-time lead delivery
Secure server-side relay so your API key never touches the browser
Hosting, monitoring, and ongoing prompt tuning
Claude API usage billed at cost, no markup
Start with Standard →
Most complete
Plus
$1,495 build
$695/mo

Everything in Standard, plus:

Full lead-routing automation via Make.com into HubSpot, Brevo, or ActiveCampaign
Automated Day 0 / 3 / 7 follow-up sequence, built and connected — leads get a response even when your team is slow
Hot, Warm, and Cold leads routed to separate lists and workflows automatically
Monthly conversation report: volume, common questions, qualification breakdown
Start with Plus →
Own it outright
$3,500 one-time
$150/mo

Prefer to own the build and keep the monthly minimal? We'll hand over the widget and the relay config, and $150/month covers hosting, monitoring, and tuning. Same product, different structure — most clients find the lower entry cost easier, but this is here if you'd rather pay once.

Ask about buying outright →
The obvious question

"Isn't this a one-time build?"

The build is one-time. Keeping it correct isn't.

It runs on live infrastructure.

A dedicated relay stands between your site and the AI model so your API key is never exposed in a browser. That relay has to stay up, stay monitored, and stay patched.

Your business changes.

You raise prices, drop a package, add a service area, decide you no longer take a certain kind of job. A widget still quoting last year's pricing is worse than no widget — it makes promises you have to walk back.

Things break quietly.

A CRM changes an endpoint, a webhook starts failing, an API key expires. Nobody notices until you realize the leads stopped. We watch for that.

It gets better with use.

We read the conversations. When visitors keep asking something the widget handles badly, we fix the script.

The honest version: if you want a widget that answers from a fixed script and never changes, buy it outright at $3,500 and we'll keep the lights on for $150. Most businesses change more than they expect.

How it works

Three steps, about two weeks.

01
Scoping call — 30 minutes.

You walk us through your packages, your pricing, your service area, and what separates a lead worth calling today from one worth an email next week. We record it. That conversation becomes the script.

02
Build and review — about a week.

We write the qualification logic, style it to your site, wire the CRM connection, and deploy the relay. You get a staging link and test it yourself before anything goes live.

03
Live, then tuned.

One line of code on your site and it's running. We watch the first two weeks of conversations closely and adjust — that's when the biggest improvements happen.

What it looks like in practice

[PLACEHOLDER — fill before publishing]

[CASE STUDY 1 — client type, conversations captured, qualified lead count, timeframe]
[CASE STUDY 2]
[SCREENSHOT — real conversation transcript with the CRM record it produced, redacted]
Worth it if
  • A closed job is worth four figures or more to you
  • You get inquiries outside business hours and can't always answer fast
  • Your pricing is explainable but not simple, so visitors need a conversation rather than a page
  • You'd rather someone else built and maintained it
Not worth it if
  • You're pre-revenue or getting very little site traffic — fix traffic first, this multiplies what's already there
  • Your product is simple enough that a pricing page answers everything
  • You want to configure and maintain it yourself — a $39/month self-serve tool is a better fit and we'll say so on the call
FAQ

Frequently asked questions

Do we need any AI tools already? +
No. Everything runs through our relay and we handle the setup.
Who owns the widget? +
On Standard and Plus, you're licensing it while the subscription is active. On the buyout, you own the build outright.
What if we already have a chatbot? +
We'll look at it on the call. If it's working, we'll say so.
What does API usage actually cost? +
It's passed through at cost with no markup. Most single-location businesses run a few dollars a month. High-traffic sites scale from there and we'll estimate it before you commit.
Is there a contract? +
Three-month minimum on the monthly, then month to month. The first few weeks are when we tune it — a shorter window doesn't give it a fair run.
How long until it's live? +
About two weeks from the scoping call.
Can it book appointments? +
Yes, via calendar integration. Mention it on the call so we scope it in.
What happens to conversations if we cancel? +
Your lead data is already in your CRM. That's yours regardless.
Final word

Ask ours what it costs.

The fastest way to judge this is to use it. Open the chat and put it through its paces — it's the same build we'd ship for you.

When you're ready, book 15 minutes and we'll scope which option fits.

Book a call →
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