Across ChatGPT, Perplexity, Gemini, and AI Overviews, for the buyer questions that matter to your category — "best [category] for [use case]," "[category] vendors that do [thing]" — share of model is how often your brand is mentioned or recommended in the answer.
An AI answer names two or three companies, not ten blue links. If you're not one of them, you're not in the consideration set — there's no page two to rank on.
We build a fixed list of real buyer questions for your category — the phrasing actual prospects use, not keywords. Written once, reused every period so the reading stays comparable.
ChatGPT, Perplexity, Gemini, and Google AI Overviews. Each query runs fresh, with no memory or personalization carried over, so results reflect what a new prospect would actually see.
Baseline reading at kickoff, then re-measured monthly. Frequency can move to quarterly once a baseline is established, but the first few periods are monthly on purpose — that's when a program needs the tightest feedback loop.
Named directly, or clearly identifiable as the recommended option, within the answer text itself. A link buried in a "sources" list without being named in the answer doesn't count.
Same query set, same engines, same counting rules, every period. When we change methodology, we say so and re-baseline rather than let a definition change get mistaken for a real move.
So models can parse what you actually are — Organization, Service, FAQ, and Product schema implemented across the properties that matter for your category.
Placement on the high-authority, niche sources models actually pull from and cite — not generic press release syndication.
Rewritten and reformatted so the answer to a buyer question is stated plainly, in the format models lift directly into a response.
You see your share of model against the specific companies you actually compete with in an AI answer — not an industry average.
Buyable on its own. Month to month. No full-service package required.
Buyable on its own, or as part of a broader engagement with our team.
Categories where buyers research heavily before purchase, and being absent from an AI answer costs real pipeline.
No call required. Tell us your category and who you compete with, and we'll check what AI is actually saying.